5 Young Artists On the Rise
With a vast catalog of music available these days right at our fingertips, discovering an artist or song that immediately resonates you is both challenging and effortless all at once. Everyday there are new songs and unknown artists attempting to break through the fold and skyrocket into stardom. With the notion of fame in mind, it is a personal pleasure of mine to be familiar with artists at the onset of their musical infancy, discovering them long before the masses and being able to experience their discography in the emotional and aesthetic glory that is maintained with its anonymity. This list I have compiled contains five new or emerging artists that I can see being superstars one day. Although some of them will likely never attain that status, their music alone is in an echelon of quality all by itself.
1. Unusual Demont
Unusual Demont is someone who exudes a unique and humorous confidence
just as the person that he is (check out his Twitter). His music is vigorous
and intoxicating, able to combine elements of psychedelic indie-pop and his
unique R&B style resulting in a gorgeous aesthetic of groovy bangers. Demont
is like Frank Ocean, but if his music was laced with more colorful production
elements and deliciously catchy melodies. The choruses that Unusual Demont
provides are spectacular, especially on his debut single “Amber.” Every element
that he utilizes, especially the deeply texturized synths, are ripe with energy
and emotion. He hasn’t released much, so now is the perfect time to familiarize
yourself with the amazing young Wisconsin native who is Unusual Demont.
Songs to check out: “Amber,” “Pine,” “Purple.”
Paris Texas is the result you would get if the Gorillaz and
BROCKHAMPTON had a baby, then that baby harnessed that would-be style and
creatively made it their own through the L.A. roots that run deep within them.
Paris Texas has combined Punk, Alternative and Hip-Hop into something fresh and
unlike anything coming out right now. The group is composed of South Central
natives Louie Pastel and Felix, with their music not really sounding
reminiscent of the area at surface level. Dive under the first layer though and
you can see the grunge-like punk elements and the Hip-Hop aesthetic that has
characterized L.A. for years. Their debut single “HEAVY METAL” isn’t a metal
track, but the musical components that have been stitched together from the
genre bending that they boast is ingenious, ripe with grueling guitar riffs, a
meaty bassline and some raw, punctuated percussion. Their debut record is
coming out soon, so get with these guys before then.
Songs to check out: “HEAVY METAL,” “SITUATIONS,” “FORCE OF
HABIT.”
3. Baby Keem
Baby Keem is like a young and rebellious combination of
rappers IDK and Vince Staples. His sound is reminiscent of those two
contemporaries, but his raucous personality and the fact that he is Kendrick
Lamar’s cousin have transformed his style into a bold and beautiful blend of
melodic, street inspired Trap/Alternative Hip-Hop. He has already released two
mixtapes and has his debut album on the way later this year, as well as a new single
with Travis Scott in the works, but he has barely been noticed despite all of
that. The confidence he has, earned through his experience no doubt from his
writing and production credits on Kendrick’s DAMN. Translate onto tracks such as “Gang Activites,” a cut steeped
in its demonic, guttural bass and the self-proclaimed violent past Keem has experienced.
The evolved and transformative improvement between his first and second
mixtapes is wonderful, so hopefully that will carry into his dearly sought
after debut.
Songs to check out: “HONEST,” “ORANGE SODA,” “Gang
Activities.”
Lilly Aviana has probably one of the most complete debut
records for a young artist, especially one that falls into the R&B category
with some heavy Pop elements laden throughout. Her music is steeped in
heartbreak, growth and emotional love. Supported by heart-wrenching percussion
and basslines, as well as the vivid synths that are accentuated by her angelic
voice, she effortlessly provides the melodies and harmonies necessary that are
weaved into her music with near flawless perfection. The Houston native is seemingly
unheard of despite the strength of her musical qualities. Her track “Seasons”
is likely her most vital cut, oozing beauty through the gripping bassline and
the luscious guitar chords that cradle her melodic, euphonious voice. Lilly
Aviana is someone to notice now as she could soon break through into the
spotlight.
Songs to check out: “Seasons,” “Rainfall,” “Waterlillies.”
Joy Crookes is a British Singer-Songwriter who incorporates
themes of relationships, identity and her South-London origins into her music. Combined
with the old-school Blues melodies and the distinct Contemporary R&B/Soul that influences her style, this makes for a divine pairing and creation of her
unique sound. She excels at using her voice to hit a wide array of notes, able
to sound serious, in pain or joyous at the flip of a switch, with her choruses
being indescribably gorgeous. Joy has released three EPs and won the Rising
Star award at the 2020 Brit Awards, so she is definitely on the come up,
hopefully going unnoticed not for much longer.
Songs to check out: “Two Nights,” “Hurts,” “London Mine.”
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